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Prada Autonomous Vehicle
Project Purpose
This project was focused on creating a concept car for the city monaco by the brand Prada. The intention was to create an authoritative design that would best emulate the opulence and drama that comes with the city and history of Monaco. This is targeted to the wealthy upper class of Monaco that would want a weekend car to autonomously take them on their shopping trips of weekend getaways.
Ideation


Presentation Board

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